SC&RA's goals and priorities are established in multiyear plans formulated by the Strategic
Planning Committee, which consists of industry leaders, working with
SC&RA staff. The lead facilitator in 2013 was Stephen C. Carey, PhD,
President and Lead Strategist of Association Management + Marketing
Resources, as well as author of the 2013 Marketing and Communications
Planning Guide and the 2013 Strategic Planning and Research Guide.
Together, they identified priority objectives for six key goal areas: