How to Turn Idle Assets into Working Capital

(March 12, 2026) - In the crane, rigging, and heavy equipment industries, aging or underutilized assets—such as cranes and specialized transport machinery—quietly erode profitability through storage, maintenance, insurance, and lost opportunity costs. The upcoming March 18 webinar, Turning Idle Assets into Working Capital, explores how auctions compress time and eliminate negotiation drag, enabling faster, more decisive transactions that reduce holding costs and accelerate capital recovery. Experts Bryan Carr, Lee Danhauer, and Jeff Martin, from Jeff Martin Auctioneers, will share best practices for advertising to a global audience and demonstrate how aging and underutilized assets quietly erode your bottom line. Plus, they’ll examine current market dynamics for late-model, low-hour assets, influenced by ongoing tariffs that have driven up new equipment prices—often making well-maintained used machinery more valuable and attractive to buyers. This webinar is brought to you by SC&RA and KHL Group, and sponsored by Jeff Martin Auctioneers. Registration is free.